Ed Lovelace

Ed Lovelace is a music video director and has recently directed his first film. Ed went to Long Road Sixth Form College from 2000 - 2002 where he studied Media. In the Media A-level that he studied he did a lot of the same type of projects that we are doing now. He made a thriller opening sequence, similar to the film opening project that we did in our first year at Long Road. He also, as we are doing now, made a music video. So he basically did nearly the same projects as us and he is now successful director. Althought when Ed was at Long Road the technology was not that same as it is now, they had the very basic iMacs and did not have Final Cut like we do, they used a basic version of iMovie.

After his time at Long Road he went on the study Media at Bournemouth University for three years. At Bournemouth he got lots or opportunities to work and study projects with real life practitioners like the director of Harry Potter and got the opportunity to have real professional actors in his projects. He also did 6 weeks work placement as part of his course, he worked as a runner for a lot of production companies and he said that it was pointless, that it is not a good job to have and doesn't help you in the media industry at all.

Once he finished studing at uni, he went to work for a record company, he told them he would work for free, just to help out on low budget music video shoots. He then started working for a Production Company based in SoHo, London, Called Pulse Films. He has made many music videos; some low budget and some high budget. Some if his music videos are:
...Gallows - 'Abandon Ship'



...Cage the Elephant - 'In One Ear'



...Cage the Elephant - 'Ain't No Rest For The Wicked'



...Cutting Pink with Knives - 'Laser Hannon'





Ed says that he bases a lot of his idea for music video on movies that he has seen, he takes affects and concepts from movies and expands on them to make them into music videos. The first few music videos he made were low budget video with not very well known artists, the budgets of his first few were around £100, such as the video he made for Gallows. Although the video that he made for Cage The Elephant had a budget of about £40,000. When he's planning a music video idea, he does not use storyboarding for his idea like we do and most video directors do.
He said that during the process of making a music video the whole video will be complete within two weeks; the average video shoot will have...3 days for the pitch of the idea, 1 week for planning of the video, 1 day for shooting the footage and 3 days for editing.

Ed Lovelace is now moving onto making full length films, he has recently made a documentary type film about a band which left home at the age of 14 and has been touring for 17 years. This film was made in America, and the film starred Viking Moses, and is a film following him around America performing in places such as people houses.